ACC commissioner Jim Phillips said he fully supports Duke’s plan to generate new revenue through a broadcast agreement with Amazon for three nonconference men’s basketball games.
Phillips characterized the arrangement as a creative approach by Duke as athletic programs continue to explore new ways to expand revenue opportunities. The deal covers a limited package of games outside ACC play, focusing on the Blue Devils’ nonconference schedule.
Duke Explores New Revenue Model
The agreement represents a notable media move for one of college basketball’s most prominent programs. By partnering with Amazon for select men’s basketball broadcasts, Duke is pursuing an additional distribution platform while maintaining the focus on a specific portion of its schedule.
Phillips’ public support underscores the ACC’s approval of the initiative, with the commissioner framing the deal as an acceptable and inventive step for a member school seeking added financial flexibility.