Nike’s trademark filing for Los Angeles Lakers guard Bronny James’ “B9” logo has been refused, according to the decision on the application.
The refusal was issued on the grounds of a “likelihood of confusion” with an already-registered mark, meaning the proposed “B9” logo was deemed too similar to an existing trademark to be approved as filed.
What the decision means
The refusal applies to Nike’s trademark filing for the “B9” logo associated with James. The determination centers on potential confusion with a mark that is already registered, which can prevent a new trademark from being granted.
James is a guard for the Lakers, and the “B9” logo is tied to his personal branding. The filing’s refusal does not change his status with the team, but it does impact the attempt to secure trademark protection for that specific logo under the application in question.