Phoenix Suns owner Mat Ishbia is pushing for more marquee participation in All-Star Weekend’s showcase events when the league comes to Phoenix next year.
Ishbia said he plans to offer a $1 million prize to the winners of the slam dunk contest and the 3-point contest, an incentive designed to encourage more star players to enter the competitions.
Incentive aimed at marquee events
The dunk contest and 3-point contest are among the weekend’s most prominent attractions, but Ishbia’s comments underscore a desire to see more top-tier names take part when Phoenix hosts.
The proposed prize would go to the winners of each event, with Ishbia framing the offer as a way to elevate participation and spotlight the contests during the league’s annual midseason celebration.