The Miami Heat are partnering with Rockstar Games for a promotional event connected to the long-awaited release of Grand Theft Auto VI.
With the game scheduled to be released on Nov. 19, the Heat will host a topical lead-up event the night before. The collaboration links one of the NBA’s most recognizable franchises with one of the most anticipated video game launches in recent years.
Promotion Set Ahead of GTA VI Release
The event is timed to build into the release of Grand Theft Auto VI, which has generated significant attention across gaming and pop culture. The Heat’s partnership with Rockstar Games adds a sports crossover element to the rollout.
No additional details about the promotion were included, but the event is set to take place on the eve of the game’s release.